The Soul of Marketing by Kim Miyade

The AMA’s approved definition of Marketing is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

But we believe it’s much more than that.  Here’s our definition: Marketing is the act of engaging brand believers by earning trust through honest communications that convey genuine product/service attributes, which undeniably benefits the customers the product/service was created for.

Here’s the difference.  Marketing is about relationships and relationships are built on trust.  If you deliver exactly what you claim—and then some—to customers who need what you offer, then you will be rewarded with loyalty.  Loyalty lasts a lifetime, but only if it’s nurtured and maintained properly.

Offerings are meaningless if they aren’t coming from a place of integrity.  The biggest marketing budgets and the best creative in the world are wasted if the product or service doesn’t deliver. 

The bottom line is this:  The Soul of Marketing is the client.  As marketers, it’s our job to vet their industry and determine the most valuable advantages their product or service will deliver for the betterment of its customers, then tell that story in a believable way.  It’s up to the client to make sure that story is the real truth, and nothing but.

IF NOT NOW, WHEN? by Kim Miyade

So many clients choose to delay starting their marketing campaigns due to a variety of reasons:  They’re too busy and don’t have the bandwidth to focus on it; they’re overwhelmed with managing production and/or hiring sales people; they’re waiting for a big order to come in so they’ll feel more comfortable allocating funds to marketing; or our personal favorite, it’s holiday season so they put it off until the next year.


Here’s the thing.  While they’re busy taking care of day-to-day business, we could already be conducting valuable research, working up a strategic plan, creating new ad concepts, negotiating media, developing event ideas, securing key partnerships, preparing for upcoming trade shows, implementing PR/social programs, and more.  All it takes is a little client direction and we’re off and running.


For some reason, clients seem to feel that everything has to be perfectly aligned before they’re ready to launch a real marketing effort.  Meanwhile they’re missing the boat, losing awareness, market share and, most importantly, increased sales.  A golden opportunity passes them by with each minute they delay kicking off their new marketing crusade.


What’s the worst that could happen if clients move forward now instead of later?  I can’t think of any pros to waiting, but there are tons of cons.


So take heed all ye marketing procrastinators!  It’s our job to do the heavy lifting so you don’t have to.  Yes you will see and approve everything, but we’ve already done the hard part.  The sooner you let us do what we do best, the sooner you’ll start to see results….we promise.

Part 1: The Value of Face-to-Face by Kim Miyade

In a world that increasingly relies on digital communications, it’s easy to forget the value of face-to-face communication. If we can easily “meet” a business by checking out its website and communicate with a few keystrokes and clicks through email, why go through the hassle of coordinating, planning and physically getting to an in-person meeting? Well, here are 4 reasons why you should...

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The game has changed... by Kim Miyade

Hi everyone!

Welcome to the new page :) We're excited for you to check out our "revamped" agency...and especially our newly-designed marketing packages for potential clients who might not know how to leverage multiple marketing services.

Take a look around, we encourage thoughts and feedback!