IF NOT NOW, WHEN? / by Kim Miyade

So many clients choose to delay starting their marketing campaigns due to a variety of reasons:  They’re too busy and don’t have the bandwidth to focus on it; they’re overwhelmed with managing production and/or hiring sales people; they’re waiting for a big order to come in so they’ll feel more comfortable allocating funds to marketing; or our personal favorite, it’s holiday season so they put it off until the next year.


Here’s the thing.  While they’re busy taking care of day-to-day business, we could already be conducting valuable research, working up a strategic plan, creating new ad concepts, negotiating media, developing event ideas, securing key partnerships, preparing for upcoming trade shows, implementing PR/social programs, and more.  All it takes is a little client direction and we’re off and running.


For some reason, clients seem to feel that everything has to be perfectly aligned before they’re ready to launch a real marketing effort.  Meanwhile they’re missing the boat, losing awareness, market share and, most importantly, increased sales.  A golden opportunity passes them by with each minute they delay kicking off their new marketing crusade.


What’s the worst that could happen if clients move forward now instead of later?  I can’t think of any pros to waiting, but there are tons of cons.


So take heed all ye marketing procrastinators!  It’s our job to do the heavy lifting so you don’t have to.  Yes you will see and approve everything, but we’ve already done the hard part.  The sooner you let us do what we do best, the sooner you’ll start to see results….we promise.